Because Quality Broadcasting thought the Coastal Bend needed a Good Ol' Fashioned Texas Tradition Country Music station. Unlike other large metro areas where Country Music is "An Exciting New Phenomena". Texans have been raised on Country Music for several generations. Country Music is the "Pop" music for South Texas. After listening to "Life Long" Country Music, fans grumble about "The Same Records, Over & Over Again" and never hearing the artists that made Country Music great. 

Quality Broadcasting decided a "Back to the Basics Country Music Station" would be a winner. Enter REAL Country 97.5 KFTX. REAL Country is a unique blend of todays Top Hits along with a blend of Vintage Country dipping occasionally into the 50's & 60's along with a premium mix of the classics from country's explosive 70's & 80's. More unique to REAL Country is that when the Waylon's, Willie's and George Jones' have new recording projects you'll hear'em spotlighted on "REAL Country" stealing a phrase from the Big Band Era "It Don't Mean a Thing if it Ain't Got That Swing". One listen to REAL Country and you'll know your "Deep in the Heart of Texas" and that we can deliver the upscale buyers with discretionary income.

South Texas is made up of Corpus Christi and several small rural areas with the number one industry in the area being agriculture. Several clients who have advertised on the station have expressed tremendous results from station listeners primarily in the outlying area. These people in the outlying area, in the past, have not been easily measured. It makes sense, these listeners grew up with the "good ol' sounds of country music and appreciate our traditional flavor. These listeners are not restricted to any specific demographics, but all ages love REAL Country.

Plus, the management of KFTX still believes in the advantages of radio is the affordability of frequency to make the message work. Our clients have been thrilled by the results they have gotten. Getting in on the ground floor of this radio station has made many various types of businesses reap all the benefits.

REAL Country promotions benefit much more than just the station. With the "Back to Basics" concept, KFTX believes that our community comes first. We schedule regular yearly promotions to benefit numerous non-profit organizations.

97.5 KFTX Real Country, locally owned and operated, continues to deliver the Best Real Country music, advertising rates, and a staff that lives in and cares about our community and it's success.