His induction into the Country Music Disc Jockey Hall of Fame in March of 2004 recognized Stratton for his long radio career, which includes work at WPLO, Atlanta, WUBE, Cincinnati, WMIL, Milwaukee, where he served as program director, and twenty years in Houston at KENR and KNUZ Radio. In 1973, he was part of the team that brought the first number one ratings in all demographics, twelve years plus, to a major market country station (KENR). In 1974, Bruce was named Music Director of the Year at the Gavin Radio Conference in Kansas City. He holds over fifty record company awards for his part in establishing the careers of stars such as Freddy Fender, Mickey Gilley, Gene Watson, Johnny Lee and many others. Stratton is considered a pioneer of today's modern country music format, being among the first to advocate a departure from yesterday's "corn-pone" approach to country music, and to strive for professional radio first. Dr. Bruce has spent over thirty years working in the major markets before coming to the Coastal Bend fourteen years ago. Most recently he’s been honored in the Caller Times Reader’s Choice Best of the Best Awards in both 2007 and 2008.