Coors Light recently announced it has entered into a multi-year music partnership with country superstar Lainey Wilson.
The new partnership will include a fresh through the line advertising campaign including digital and OOH, with retail materials starting to appear in-store next month.
“Hold my beer because I’m going on tour with Coors Light,” said Lainey Wilson. “2024 is going to be another rule breaking year, and I’m thrilled to have Coors Light along for the ride. We can’t wait to bring moments of chill to all my fans across the U.S on my upcoming ‘Country’s Cool Again’ tour, and through some fun surprises we have in store.”
The beverage company said Coors Light will be the official partner for Wilson’s 2024 Country’s Cool Again tour. In the coming weeks, fans will also be able to shop exclusive limited-edition Coors Light and Wilson merch at LaineyWilson.com.
In addition, Coors Light is also awarding one lucky fan a pair of tickets to Wilson’s show in London. Three more fans will each win a pair of tickets to a U.S. show of their choice along with $1,000 to cover travel expenses.
Wilson was nominated for two awards at the 2024 Grammys and took home five awards at the 2023 CMA Awards.
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